A German magazine described Why Are You Creative? as the book of the century answering the question of the century.

As part of a personal quest, director Herman Vaske explored the genius behind the world's most intriguing artists and thinkers for over thirty years. His interview partners include over 1,000 luminaries, among them Academy Award and Nobel Prize winners, from the fields of visual art, music, acting, philosophy, politics, business, and science, posing the question: "Why are you creative?"

Now, one hundred of the most interesting, fascinating answers are compiled in this postcard book.