This film shot by Hermann Vaske is an extraordinary yet relevant campaign for Hornbach DIY superstore.

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In a series of thirteen films, Blixa Bargeld (founder and singer of the cult band Einstürzende Neubauten) reads the Hornbach catalogue, juxtaposing low art and high art in Ernst Jandl-style.

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The winds of avant-garde blows through the Hornbach-catalogue when Blixa Bargeld shouts, “Quarzitpolygonalplatten!”

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Known for his extraordinary stage acts, as well as his collaborations with Nick Cave and theatre legend Heiner Müller (Hamlet-Maschine), Blixa Bargeld delivers a breathtaking performance in his readings, which are authentic, powerful, sensitive, and ironic at the same time.

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“Those films are uncommercials. And a great example of what’s possible,” said legendary author and creative director Paul Arden from ASD Lionheart London. “Blixa Bargeld turns the banal of the small print into a piece of art.”

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The films were conceptualized by Heimat Berlin (Guido Höffels) and directed by Hermann Vaske, who also produced the films. They were shot on Super 8 on location, which included an old aviation control station, an old harbor mole, a former hotel, and an underground car park. Blixa Bargeld reads Hornbach is the discovery of beauty in unexpected places.

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“I was fascinated by the project because it fulfilled my definition of creativity: to bring two things together that have nothing to do with each other, to form a third,” says director Hermann Vaske who previously collaborated with Bargeld on a commercial for the Erotic Art Museum in Hamburg.

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Vaske’s Hornbach films were shown in exhibition at the Gallery of Landes Rheinland-Pfalz in Koblenz and Montabaur, the Museum of Applied Arts in Frankfurt, and the Gallery Crone in Vienna.