IMPRINTPRIVACY
Jun 1998
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Film
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The A to Z of Separating People from Their Money

Photos by Marcello Serpa, Stefan Jonas, and Lars Hinsenhofen

The A to Z Of Separating People from Their Money opens with a warning: "Right this minute there are millions of people trying to separate you from your money." Pointing to the increasingly blurred distinction between reality and fiction in the world today, this film discusses the methods used by advertisers and the responsibilities of ad-makers. The biggest names in the business have their say on shock, humor, and sex as methods of selling.

Featuring: Bono, Abel Ferrara, Bob Geldof, Mikhail Gorbachev, Vaclav Havel, John Hegarty, Takeshi Kitano, David Lynch, Wayne Wang, and many others.

Watch the film
Hermann Vaske and actor Dennis Hopper
Dennis Hopper and Hermann Vaske
Dennis Hopper
Dennis Hopper
Dennis Hopper
Festival & Awards

Cannes Festival of Creativity - 1998

One Club, New York - 1998

Art Institute of Chicago - 1998

TV-Festival Nantes - 1998

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PRAISE

"

A wickedly witty inside into the powerful world of advertising.
The Mail on Sunday

"

Critics' choice.
The Sunday Times

"

Dennis Hopper, hamming it up on overdrive mode.
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